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| Synopsis Geoffrey Moore: Crossing the Chasm |
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| lancelotlinc |
 Posted: Fri Aug 17, 2012 10:41 am Post subject: Synopsis Geoffrey Moore: Crossing the Chasm |
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Jedi Knight
Joined: 22 Mar 2010
Posts: 4941
Location: Bloomington, IL USA
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Here's a short version of Geoffrey Moore's body of work, of special interest to WMB developers who integrate disparate systems:
Crossing the Chasm (1991) and Inside the Tornado (1995) are most valuable when read in combination.
In the books, Moore builds out a simple idea that a business can drive it's success by delivering a "whole product solution" to the customer, i.e. the core and all its complements. "Core value proposition" is a customer-facing, rich ecosystem of technology add-ons developed by "partner networks" (ie. outsource model) to provide a bigger whole solution; much bigger and more comprehensive than can be done in-house. Moore advocates that rapid mainstream growth should follow continuously on the heels of early market success, by reinventing the core competency of an organization and dismissing the old core to context through outsourcing.
http://www.amazon.com/Crossing-Chasm-Marketing-Disruptive-Mainstream/dp/0060517123
http://www.amazon.com/Inside-Tornado-Strategies-Developing-Hypergrowth/dp/0060745819/ref=pd_sim_b_5
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| mqjeff |
| Posted: Fri Aug 17, 2012 11:08 am Post subject: |
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Grand Master
Joined: 25 Jun 2008
Posts: 17447
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| While this appears to be a great idea, it seems to require that the people running the business understand the business they're running. |
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| lancelotlinc |
| Posted: Fri Aug 17, 2012 11:28 am Post subject: |
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Jedi Knight
Joined: 22 Mar 2010
Posts: 4941
Location: Bloomington, IL USA
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Absolutely right.
What I find enlightening about the discussion is the concept of continual reinvention. Therefore, by farming out what you used to do, you end up migrating up the food chain and become king of the hill.
Moore has a bell-curve diagram. A company that fails to renew its innovation efforts will slide down the other side of the bell curve. While a company is at the top of the bell curve, a continual process of renewal is needed to keep it at the peak performance.
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